Our Story: From Fabric to Flesh — The Journey of Al Sameen Trading

In the heart of a traditional Memon family with deep entrepreneurial roots, three brothers — Saad Saleem, Sufyan Saleem, and Hasan Saleem — began a journey that would transform not only their lives, but also the landscape of Pakistan’s meat export industry.

Born into a family known for its garment and textile business, the Saleem brothers were raised with the values of hard work, integrity, and ambition. Under the guidance of their elders, they took their family’s fashion and retail business to new heights — expanding into major cities across Pakistan, opening outlets in Karachi, Lahore, Islamabad, and beyond, and building one of the most respected names in the local fashion industry.

But these three visionary brothers were not content with staying within one industry. As the global demand for Halal meat rose — especially in the Middle East — they saw an untapped opportunity that aligned with their values, experience in business, and their desire to represent Pakistan on a larger scale.

A Bold Move

Sixteen years ago, with no experience in the meat trade but a wealth of entrepreneurial insight, the Saleem brothers started small — sending out a handful of carefully selected shipments of beef and mutton to the United Arab Emirates and Saudi Arabia. They were meticulous in learning the intricacies of the trade — from livestock sourcing and fattening to Halal slaughtering standards, quality control, and international logistics.

Those first shipments marked the beginning of a remarkable journey.

What started as a side venture soon began to grow steadily, fueled by their commitment to quality, customer satisfaction, and transparent business practices. They named their new company Al Sameen Trading, reflecting both the Arabic term for “valuable” and the family name that stood behind the brand.

The Rise of a National Powerhouse

Over the years, Al Sameen Trading transformed from a modest exporter into one of Pakistan’s largest and most trusted names in Halal meat exports. The company now proudly serves markets across the Gulf Cooperation Council (GCC), including UAE, Saudi Arabia, Qatar, Kuwait, Oman, and Bahrain, with plans to expand even further.

What sets Al Sameen apart is not just its scale, but its integration across the entire value chain. From owning a state-of-the-art animal fattening facility to partnering with certified slaughterhouses, the company maintains full control over animal health, meat processing, hygiene, and export compliance. This ensures that every shipment carries the signature of excellence and reliability that customers expect.

Beyond Meat: Pioneering Offal and By-Product Processing

In addition to premium Halal beef and mutton cuts, Al Sameen Trading is also a pioneer in the export of edible offals, including salted beef omasum, liver, kidney, tripe, and more — products that are in high demand in various parts of Asia and the Middle East.

Processing offals requires precision, care, and deep technical expertise, and the Saleem brothers invested heavily in developing systems and teams that meet international standards. Today, their company is a leading processor and exporter of offals and salted beef omasum, making full use of every part of the animal and contributing to a zero-waste, sustainable meat processing model.

Legacy in the Making

From humble beginnings in a family garment shop to leading one of Pakistan’s largest meat export businesses, the journey of Saad, Sufyan, and Hasan Saleem is a testament to what vision, unity, and hard work can achieve.

Their combined expertise — Saad’s leadership in business strategy, Sufyan’s operations mastery, and Hasan’s focus on innovation and development — continues to push Al Sameen Trading toward new frontiers.

Today, the company stands not only as a business success story, but also as a symbol of Pakistan’s potential in the global Halal economy. The brothers remain deeply committed to their values: delivering trusted quality, maintaining ethical practices, and serving communities at home and abroad.

Al Sameen Trading is more than a business — it’s a legacy built by brothers, driven by purpose, and growing with pride.